Driven by AUTHENTICITY, Fuelled by Curiosity
An Art Director with over a decade of experience in the design field, known for combining strong conceptual thinking with a refined visual approach. Passionate about crafting impact and engaging design solutions across various mediums. Committed to continuous growth, with a firm belief that creativity evolves through constant learning and exploration.
MY JOURNEY
MY JOURNEY
2024 – present
ART DIRECTOR at SERVICEPLAN MIDDLE EAST
Led visual direction for digital accounts, ensuring cohesive and impactful design across all platforms. Art directed photo and video shoots, overseeing creative execution to align with brand identity and campaign objectives. Developed corporate profiles and crafted concepts for large-scale events, digital campaigns, and web banners. Contributed to new business pitches from concept development to visual direction, collaborating with creative, strategy, and production teams to deliver compelling, brand-aligned solutions across various formats and channels.
2021 – 2024
Senior GRAPHIC DESIGNER at SERVICEPLAN MIDDLE EAST
Balanced work across both the automotive and healthcare sectors, which added diversity and depth to the creative journey. Developed concepts and digital content for various platforms, adapting visual approaches to suit different industries and audience needs. Collaborated closely with cross-functional teams across offices in Dubai, KSA, and Egypt, while also engaging directly with clients on the ground to ensure alignment with project goals. Took ownership of projects from ideation to final execution, providing design leadership, mentoring junior designers, and maintaining high-quality standards across all deliverables.
2020 – 2021
Senior GRAPHIC DESIGNER at Brandmark
Developed a wide range of digital content including e-detailing materials, digital magazines, mailers, interactive PDFs, PowerPoint presentations, and webinar branding assets. Ensured all deliverables met brand standards while enhancing user engagement and communication effectiveness across digital channels. Collaborated with medical, marketing, and digital teams to translate complex information into visually compelling and functional designs.
2018 – 2020
GRAPHIC DESIGNER at Intermark GSW
Created digital content across various platforms, including social media, mobile applications, websites, e-detailing tools, interactive games, and emailers. Contributed to projects for leading multinational corporations such as Novartis, Danone, Abbott, and AbbVie. Collaborated with cross-functional teams to deliver effective, innovative digital solutions aligned with each brand’s identity and target audience.
2017 – 2018
GRAPHIC DESIGNER at EgyGate Travel
Created engaging visual content tailored for platforms such as Instagram, Facebook, and LinkedIn, as well as digital ads and web banners. Designed static posts, animated stories, and promotional assets that aligned with the brand’s voice and marketing objectives.
2016 – 2017
GRAPHIC DESIGNER at Altair Space Mission
Responsible for developing complete corporate identity systems, including logo design, brand color palettes, and typography. Created a range of branded stationery materials such as business cards, letterheads, and envelopes, and designed professional presentation layouts to align with the company’s visual standards.
Technical Skills
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Photoshop
Illustrator
Indesign
After Effects
Premiere
XD
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PowerPoint
Word
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ChatGPT
Sora
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Zbrush
EDUCATION
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3D Character creation diploma at Nayzak animation school
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3D Animation introduction at Nayzak animation school
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Mass communication-English section at Cairo University
languages
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Native
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Fluent